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Privacy Statement

BASF is delighted that you have visited our website and thanks you for your interest in our company.

BASF takes data protection seriously. This Privacy Statement describes:

- the personal data BASF collects when you visit our Website
- the purposes for which BASF uses such data
- the legal basis for the processing of personal data
- the recipients of such personal data
- the period for which such personal data will be stored
- whether you are obliged to provide personal data

Furthermore, we would like to inform you about:

- the existence of your rights regarding the processing of your personal data
- the Controller in the meaning of data protection laws and, where applicable, our Data Protection Officer

1. What personal data does BASF collect when you visit our website?

(1)   When you visit our website without contacting us or signing in, your browser transmits the following information automatically to our server:

- IP address of your Computer
- Information about your browser
- Website that you were on right before you landed on our Website
- URL or file requested
- Date and time of your visit
- Volume of data transmitted
- Status information, e.g. error messages

(2)   If you contact us by email or by contact form on our website, we receive the following information:

- Your email address and further information that you provide by email or contact form
- Date and time of your message

(3)   Our website offers the option of subscribing to a free email newsletter. When a user registers for the newsletter, the data entered into the input screen is transmitted to us. Content of the newsletter are product-specific information, campaigns and invitations to events. If a user registers to receive the newsletter the data requested in the input screen will be submitted to us:

- Mr./Mrs.
- First Name
- Last Name
- Email address

You have the option to additionally indicate the following data within the entire newsletter registration process:

- Company
- Dept/Profession
- Address
- Phone
- Fax
- Type of user (dealer, processor, planner/architect, private contractor, public unit, others)
- main focus of interest

The following data are also collected in addition when registering for the newletter:

- IP address of the accessing Computer
- Date and time of registration 

(4)   Our website offers our users the opportunity to register with their personal data to be able to use additional free service. The data is entered into an input screen, transmitted to us and stored.
The following data is collected as part of the registration process:

- Mr./Mrs.
- First Name
- Last Name
- Address
- Email address
- Phone
- User group (dealer, processor, planner/architect, private, others)

The following data are optionally collected when setting up a profile on the website:

- Fax
- Company
- Annex
- Your dealer
- Customer number
- Trade register number
- Tax number or  oder tax ID number
- Country
- Language

The following data are additionally submitted when setting up a profile on the website:

- IP address of the accessing Computer
- Date and time of registration

2. To what extent and for what purposes does BASF process such data?

(1)   When you visit our website, we use your IP address and the other data that your browser transmits automatically to our server (see Section 1 (1)) in order to: 

a)      send the requested content to your browser. In doing so, we store the complete IP address only to the extent necessary to serve the requested content to you. 

b)      send your IP address to a service provider to map your public IP address with company and industry related information (no personal information). This company- and industry related information will be processed to our web measurement system. In this process step your IP address is not stored at our service provider or in our system at any time. 

c)      protect us from attacks and to safeguard the proper operation of our website. In doing so, we store said data transiently and with restricted access for a maximum period of 180 days. Such period may be extended if and to the extent necessary to prosecute attacks and incidents. 

BASF will investigate the user of an IP address only in case of an illegal attack. 

(2)   We store the IP address of your computer after having removed the last octet of the IP address, i.e. in anonymous form, for web audience measuring that allows us to improve our website. We remove the last octet of the IP address immediately after collection. That is why we do not collect personal data about your use of our website. 

(3)   If you contact us by email or by contact form on our website, we use the data under Section 1 (2) to answer and, if possible, to meet your request. We store such data to the extent necessary to answer and meet your request. 

(4)   The indicated user’s email address will be used after registration to send out newsletters. The other personal data collected during registration are for the purpose of avoiding data abuse and for the protection of the nsed email address. 

(5)   The registration serves the purpose of contract performance where the relevant person is a party to the contract, or of implementing pre-contractual measures Legal basis for data processing. Users must register in order for us to provide certain content and services on our website.

3. Are you required to provide the data? Are you entitled to object to processing?

When you visit our website, your browser transmits the information under Section 1 (1) automatically to our server. You are free to transmit such data. Without providing such data we are not able to serve you the requested content.

You are not obliged to let us use your anonymized data for web audience measuring. You are also not obliged to let us use your IP address for mapping with your company or industry information.

You have the possibility to object to processing of your – already anonymized – data by clicking on the following button:

Modify Privacy Options

This objection has no subsequences for you. You can continue to visit our website.

If you want to contact us by email or by contact form on our website, you are free to transmit the data under Section 1 (2). We will mark mandatory fields, if any, of a contact form. Without providing the required data you may prevent us from answering and meeting your request properly.

You can object to processing your data at any time by sending an email to

4. What is the legal basis for the processing?

The legal basis for the processing under Section 2 is point (f) of Article 6 (1) General Data Protection Regulation. The legitimate interests are determined by the purposes described under Section 2.

5. To what recipients do we transmit your data?

We transmit the data mentioned in Section 1 to Data Processors based in the European Union for the purposes determined in Section 2. Such Data Processors process personal data only on instructions from us and the processing is carried out on behalf of us. We do not intend to transfer your personal data to a third country.

6. How do we protect your personal data?

BASF implemented technical and organizational measures to ensure an appropriate level of security to protect your personal data against accidental or unlawful alteration, destruction, loss or unauthorized disclosure. Such measures will be continuously enhanced in line with technological developments.

7. Do we use cookies on our website?

We will inform you about using cookies in our cookie banner when you visit our website. You accept the use of cookies by further using our website. We would like to inform you about the cookies we use and how you may decline cookies.

1.      The following cookies are important for the smooth operation and specific services of our website:  



Allows us to save preferences that you set during your visit on our website.

Will be erased as soon as you clear your cache or close your browser.

(Cookie Disclaimer)


This cookie stores your consent to the use of cookies.

Will be erased as soon as you clear your cache or close your browser.



This cookie stores information on your user data in the live chat.

Will be erased as soon as you clear your cache or close your browser.



This cookie stores information on your profile after registration on our homepage.

Will be erased as soon as you clear your cache or close your browser.

2.      Cookies for web audience measuring: 



By default, Webtrends tracks visitors across the primary domain and all sub-domains. This is done by setting a first party cookie on your primary domain with the leading dot, which allows sub-domains to also read this cookie.

Will be erased two years after your visit



This cookie keeps track of the number of times a visitor has been to the site.

Will be erased two years after your visit



This cookie takes a timestamp of the exact moment in time when a visitor leaves a site and is used in connection with __utmc to measure how long a visitor remains on single sites

Will be erased 30 minutes after your visit



This cookie takes a timestamp of the exact moment in time when a visitor leaves a site and is used in connection with __utmb to measure how long a visitor remains on our sites

Will be erased as soon as you clear your cache or close your browser



Used to throttle request rate.

Will be erased 10 minutes after your first visit and/or 10 minutes after the last data transfer



Keeps track of where the visitor came from, what search engine you used, what link you clicked on. Stores the order of sites of the visit.

Will be erased 6 months after your visit



The Tealium Tag Management library creates and maintains a single cookie called utag_main. Within that cookie are several built-in values that keep track of the anonymous visitor session. Like a unique identifier for the session and a Unix/Epoch time stamp in milliseconds. 

Will be erased 1 year after your visit

3.      You may use your browser settings to decide which cookies to accept and to decline. Please be aware that you may not be able to use all features of our website if you decline cookies under Section 7 (1).

8. Implementation of web analytics tools
8.1 Google™ Analytics

Our websites implement Google Analytics, a web analytics service of Google Inc. (“Google”).
Google Analytics use cookies. The information collected by the cookie about your using our websites will be transferred to a server of Google mainly located in the USA, and stored there. Please be aware that Google Analytics on our website has been extended by the code “gat._anonymizeIp();” to guarantee an anonymous recording of IP addresses (so-called IP masking). This results in the IP address being shortened directly and in a non-volatile memory when transferring the IP address to the Google Analytics data recording network.
On our behalf, Google will use information generated by cookies to evaluate your using our websites, to prepare reports about the use of our websites and to render other services connected with the use of our websites and the general use of the Internet. The (shortened) IP address will not be merged with other data from Google. Besides the a.m. browser settings, you can prevent your data from being processed by Google by downloading and installing the browser plugin available under the following link:


Alternatively to the browser add-on or within browsers on mobile devices, please click on this link to prevent Googly Analytics from recording data within the website in future. By doing so, an opt-out cookie is stored on your device preventing the future recording of your data when visiting this website. If you delete your cookies you have to click on this link once again. Detailed information on this under and/or under (general information on Google Analytics and data protection).

8.2 Webtrends web analytics

With this cookie the web analytics tool Webtrends gathers anonymous information about how our websites are used. The information collected helps us to continually address the needs of our visitors. The Webtrend cookie collects information in an anonymous way and delivers information on e.g. how many people visit our site, from which websites they come and what pages they view. Further information can be found in the statement on data protection from Webtrends.

9. Einbindung von Google Maps

(1) Diese Webseite nutzt das Angebot von Google Maps. Dadurch können Ihnen interaktive Karten direkt in der Website angezeigt werden, dies ermöglicht Ihnen die komfortable Nutzung der Karten-Funktion.
(2) Durch den Besuch auf der Website erhält Google die Information, dass Sie die entsprechende Unterseite dieser Website aufgerufen haben. Zudem werden die unter 3. dieser Erklärung genannten Daten übermittelt. Dies erfolgt unabhängig davon, ob Google ein Nutzerkonto bereitstellt, über das Sie eingeloggt sind, oder ob kein Nutzerkonto besteht. Wenn Sie bei Google eingeloggt sind, werden Ihre Daten direkt Ihrem Konto zugeordnet. Wenn Sie die Zuordnung mit Ihrem Profil bei Google nicht wünschen, müssen Sie sich vor Aktivierung des Buttons ausloggen. Google speichert Ihre Daten als Nutzungsprofile und nutzt sie für Zwecke der Werbung, Marktforschung und/oder bedarfsgerechten Gestaltung seiner Website. Eine solche Auswertung erfolgt insbesondere (selbst für nicht eingeloggte Nutzer) zur Erbringung von bedarfsgerechter Werbung und um andere Nutzer des sozialen Netzwerks über Ihre Aktivitäten auf dieser Website zu informieren. Ihnen steht ein Widerspruchsrecht zu gegen die Bildung dieser Nutzerprofile, wobei Sie sich zur Ausübung dessen an Google richten müssen.
(3) Weitere Informationen zu Zweck und Umfang der Datenerhebung und ihrer Verarbeitung durch den Plug-in-Anbieter erhalten Sie in den Datenschutzerklärungen des Anbieters. Dort erhalten Sie auch weitere Informationen zu Ihren diesbezüglichen Rechten und Einstellungsmöglichkeiten zum Schutze Ihrer Privatsphäre: Google verarbeitet Ihre personenbezogenen Daten auch in den USA und hat sich dem EU-US Privacy Shield unterworfen,

10. Einbindung von Google Fonts

Diese Seite nutzt zur einheitlichen Darstellung von Schriftarten so genannte Web Fonts, die von Google bereitgestellt werden. Beim Aufruf einer Seite lädt Ihr Browser die benötigten Web Fonts in ihren Browsercache, um Texte und Schriftarten korrekt anzuzeigen. Zu diesem Zweck muss der von Ihnen verwendete Browser Verbindung zu den Servern von Google aufnehmen. Hierdurch erlangt Google Kenntnis darüber, dass über Ihre IP-Adresse unsere Website aufgerufen wurde. Die Nutzung von Google Web Fonts erfolgt im Interesse einer einheitlichen und ansprechenden Darstellung unserer Online-Angebote. Dies stellt ein berechtigtes Interesse im Sinne von Art. 6 Abs. 1 lit. f DSGVO dar. Wenn Ihr Browser Web Fonts nicht unterstützt, wird eine Standardschrift von Ihrem Computer genutzt. Weitere Informationen zu Google Web Fonts finden Sie unter und in der Datenschutzerklärung von Google:

11. Technik-Chat Livezilla

Diese Webseite nutzt einen Live-Chat der Livezilla GmbH. Der Chat verwendet sogenannte „Cookies“, Textdateien, die auf Ihrem Computer gespeichert werden und die eine Analyse der Benutzung der Website durch Sie ermöglichen. Die durch den Cookie erzeugten Informationen über Ihre Benutzung dieser Website (einschließlich Ihrer IP-Adresse) wird an einen Server von Livezilla übertragen und dort gespeichert. Livezilla wird diese Informationen benutzen, um Ihre Nutzung der Website auszuwerten, um Reports über die Websiteaktivitäten für die Websitebetreiber zusammenzustellen und um weitere mit der Websitenutzung und der Internetnutzung verbundene Dienstleistungen zu erbringen. Auch wird Livezilla diese Informationen gegebenenfalls an Dritte übertragen, sofern dies gesetzlich vorgeschrieben oder soweit Dritte diese Daten im Auftrag von Livezilla verarbeiten. Livezilla wird in keinem Fall Ihre IP-Adresse mit anderen Daten in Verbindung bringen. Sie können die Installation der Cookies durch eine entsprechende Einstellung Ihrer Browser Software verhindern; wir weisen Sie jedoch darauf hin, dass Sie in diesem Fall gegebenenfalls nicht sämtliche Funktionen dieser Website vollumfänglich nutzen können. Durch die Nutzung dieser Website erklären Sie sich mit der Bearbeitung der über Sie erhobenen Daten durch Livezilla in der zuvor beschriebenen Art und Weise und zu dem zuvor benannten Zweck einverstanden.

12. Evalanche newsletter distribution and analysis

Information for promotional purposes will only be sent to your E-mail address if you have agreed to the use of your E-mail address for these purposes beforehand. No E-mails or newsletters will be sent for promotional purposes without your agreement. If you agree, we record your E-mail address, name and address together with data about information and reports of the newsletter downloaded by you. These data enable us to personally provide you by E-mail with requested product information and/or special offers and services by PCI Augsburg GmbH. It goes without saying that your personal data will not be forwarded to third parties beyond PCI.

If you should not wish to receive promotional data you can object any time. You can sign off from receiving email newsletters via “Managing my email profile” in the newsletter field on the website or by sending an email to

It goes without saying that our database and server comply with the highest security levels. We therefore guarantee to the best of our knowledge to protect the data in the best possible way from being lost, manipulated, disclosed, changed, deleted or accessed by unauthorized persons. The transfer of your data to our server is protected by the security standard of the SSL [Secure-Socket-Layer] system.

13. Youtube

Diese Internetseite beinhaltet mindestens ein Plugin von YouTube, gehörig zur Google Inc., ansässig in San Bruno/Kalifornien, USA. Sobald Sie mit einem YouTube-Plugin ausgestattete Seiten unserer Internetpräsenz besuchen, wird eine Verbindung zu den Servern von YouTube aufgebaut. Dabei wird dem Youtube-Server mitgeteilt, welche spezielle Seite unserer Internetpräsenz von Ihnen besucht wurde. Sollten Sie obendrein in Ihrem YouTube-Account eingeloggt sein, würden Sie es YouTube ermöglichen, Ihr Surfverhalten direkt Ihrem persönlichen Profil zuzuordnen. Sie können diese Möglichkeit der Zuordnung zunichte machen, wenn Sie sich vorher aus Ihrem Account ausloggen. Weitere Informationen zur Erhebung und Nutzung Ihrer Daten durch YouTube erhalten Sie in den dortigen Hinweisen zum Datenschutz unter

14. What rights do you have?

You have certain rights under the General Data Protection Regulation including the right to request a copy of the personal information we hold about you, if you request it from us in writing:

14.1. Right to access: the right to obtain access to your information (if we’re processing it), and certain other information (like that provided in this Privacy Policy);

14.2. Right to correct: if your personal is inaccurate or incomplete you have the right to have your personal information rectified;

14.3. Right to erasure: this is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of your information where there’s no compelling reason for us to keep using it. This is not a general right to erasure; there are exceptions. For example, we have the right to continue using your personal data if such use is necessary for compliance with our legal obligations or for the establishment, exercise or defense of legal claims.

14.4. Right to restrict our use of your information: the right to suspend the usage of your personal information or limit the way in which we can use it. Please note that this right is limited in certain situations: when we are processing your personal information that we collected from you with your consent you can only request restriction on the basis of: (a) inaccuracy of data; (b) where our processing is unlawful and you don’t want your personal information erased; (c) you need it for a legal claim; or (d) if we no longer need to use the data for the purposes for which we hold it. When processing is restricted, we can still store your information, but may not use it further. We keep lists of people who have asked for restriction of the use of their personal information to make sure the restriction is respected in future;

14.5. Right to data portability: the right to request that we move, copy or transfer (where technically feasible) your personal information in a structured, commonly used and machine-readable format, for your own purposes across different services;

14.6. Right to object: the right to object to our use of your personal information including where we use it for our legitimate interests, direct marketing;

14.7. Right to be informed: you have the right to be provided with clear, transparent and easily understandable information about how we use your personal information; and

14.8. Right to withdraw consent: if you have given your consent to anything we do with your personal information, you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal information with your consent up to that point is unlawful).

The exercise of these rights is free of charge for you, however you are required to prove your identity with 2 pieces of approved identification. We will use reasonable efforts consistent with our legal duty to supply, correct or delete personal information about you on our files.

To make inquiries or exercise any of your rights set out in this Privacy Policy and/or make a complaint please contact us by emailing or write to us and we will endeavor to respond within 30 days. Contact details can be found in section 10 below.

When we receive formal written complaints, we will contact the person who made the complaint to follow up. We work with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints that we cannot resolve directly.

If you are not satisfied with the way any complaint you make in relation to your personal information is handled by us then you may refer your complaint to the relevant data protection supervisory authority.

15. Where can you lodge a complaint?

You have the right to lodge a complaint with our data protection officer (contact data below) mentioned in this privacy statement or the supervisory authority, especially in the member state of your domicile, your workplace or the location of the alleged violation. You can also contact:

The country commissioner for Data Protection and Freedom of Information of Rhineland-Palatinate

Hintere Bleiche 34
55116 Mainz


16. Who is Controller and Data Protection Officer?

You can find the Controller in the meaning of data protection laws here.

Our data protection officer is:

Alexandra Haug
EU Data Protection Officer of BASF
67056 Ludwigshafen
+49 (0) 621 60-0

17. Privacy of Children

This Website is intended to be used by persons aged 18 and older. We do not seek to collect information about persons under the age of 18.

No information should be submitted to or posted on the Websites by persons younger than 18 years of age. If such a person submits personal information via the Websites, we shall delete that information as soon as we are made aware of their age and thereafter shall not use it for any purpose whatsoever.